Verizon Set for Strong 2024 With MyPlan Growth and Data-Driven Strategies, Analyst Forecasts
KeyBanc analyst Brandon Nispel had an Overweight rating on Verizon Communications Inc (NYSE:VZ) with a price target of $46. The analyst hosted a vNDR with Verizon’s CEO of Verizon Consumer Group (VCG), Sowmyanarayan Sampath (Sampath). Nispel noted that with operational changes implemented in 2023, Verizon will see better performance on the VCG in 2024. The analyst flagged the interesting commentary mainly centered around myPlan, where Verizon is seeing intake ARPUs increasing double digits Y/Y, myPlan lines will likely double in 2024 from 13 million as of the fourth quarter, and the attach rate on perks is up, which could help improve the margins. He noted that several changes should help enhance KPIs for VCG going forward. The analyst stated that Verizon is beginning to talk more openly about using data within its business, whereby it tracks over 1,500 data points on every customer. The data allows VZ to implement personalized offers, break down…