Nike Needs To Find Its ‘Next Big Thing’ After ‘Highly Disappointing’ Q4 Print, Wedbush Says
Nike (NKE) needs to find its “next big thing” following the “highly disappointing” Q4 results as investors are focused on what it will take to boost the stock price, Wedbush Securities said in a note Wednesday. Analysts, including Tom Nikic, said that previously, products like the Air Vapormax and Air Max 270 helped Nike out of a rut in 2017. Introducing a new retro trend, like revitalizing the Dunk franchise in 2019, could also prove beneficial, following Adidas’s success with models like the Samba and Gazelle, analysts said. The company also needs to restore the exclusivity of the Jordan brand and the Dunk franchise, which have lost appeal due to oversaturation in the market. Nike must rebuild its relationship with wholesale partners to boost demand, according to the note. In June, there were only 16 “high heat” sneaker launches, a significant drop from 31 a year earlier. Among these, only […]