McDonald’s Discounts Could Hurt Profit. Watch the Earnings on Monday.
Discounts and promotions from McDonald’s might attract more customers back to its restaurants, but they might not be helpful to its earnings. McDonald’s is set to post quarterly results on Monday before the market opens. For the three months ended in December, analysts polled by FactSet expect the firm to post $2.85 in earnings per share and $6.45 billion in total revenue. While revenue is expected to come slightly higher than the year-ago period, earnings estimates are 3.4% down from a year ago. The fast food giant rolled out a series of discounts and promotions over the past few quarters, which could have cut into its profit. The stock is largely flat year to date, but has come down 6.6% from the recent high reached in October. McDonald’s has been trying to refuel growth in response to sluggish sales as consumers pulled back from restaurant spending amid inflation pressures. The […]
McDonald’s Discounts Could Hurt Profit. Watch the Earnings on Monday. Read Post »