Adobe Needs AI to Pay Off. Video Creation Could Be the Key.
Adobe’s latest announcement could be just what investors eager to see companies start to make money from artificial intelligence have been waiting for. The software company said on Wednesday that its Firefly Video Model will now be available in public beta. Subscribers can use it to create videos straight from text entries, turn existing photos into videos, and change the camera angles of those clips using a variety of prompts. The video creation tool will be available at prices within two tiers: Firefly Standard and Firefly Pro. Firefly Standard starts at $9.99 a month while Pro starts at $29.99. “As we introduce Firefly capabilities, especially with the introduction of video, it gives us an opportunity to provide these new tiers that are additive that are going to bring a lot of value to our customers,” David Wadhwani, president of Adobe’s digital media business, said in an interview with Barron’s. Adobe […]
Adobe Needs AI to Pay Off. Video Creation Could Be the Key. Read Post »