Nike

Nike’s Corporate Plan Step in Right Direction, but Challenges Mount

Nike has named company veteran Thomas Clarke as a senior adviser to CEO John Donahoe, and John Hoke as president of innovation, according to Bloomberg. But there remains an ample amount of wood to chop for this executive team, Jefferies analysts say in a research note. This is a step in the right direction for the sneaker and apparel company, but it will most likely continue to face headwinds as it works to control its current product assortment and wholesale partnerships. This should lead to a pressured topline performance amid increased competition and softer customer reception to new product, the analysts add. Jefferies cuts its target price to $80 from $90 previously. Shares fall 0.2% to $73.28

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Nike Needs To Find Its ‘Next Big Thing’ After ‘Highly Disappointing’ Q4 Print, Wedbush Says

Nike (NKE) needs to find its “next big thing” following the “highly disappointing” Q4 results as investors are focused on what it will take to boost the stock price, Wedbush Securities said in a note Wednesday. Analysts, including Tom Nikic, said that previously, products like the Air Vapormax and Air Max 270 helped Nike out of a rut in 2017. Introducing a new retro trend, like revitalizing the Dunk franchise in 2019, could also prove beneficial, following Adidas’s success with models like the Samba and Gazelle, analysts said. The company also needs to restore the exclusivity of the Jordan brand and the Dunk franchise, which have lost appeal due to oversaturation in the market. Nike must rebuild its relationship with wholesale partners to boost demand, according to the note. In June, there were only 16 “high heat” sneaker launches, a significant drop from 31 a year earlier. Among these, only

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Nike Confronts Market And Product Transition Risks, Analyst Warns

RBC Capital analyst Piral Dadhania maintained Nike Inc (NYSE:NKE) with a Sector Perform and lowered the price target from $100 to $75. Dadhania noted some complacency in assessing Nike’s equity story in recent months. A combination of the Fragmentation Hypothesis, turning the fashion cycle away from Nike’s core competency, and tougher comparatives than peers has created a perfect storm. Dadhania had been cautious about Nike, noting that the product transition would be a multi-quarter process with guidance risk, confirmed by material earnings dilution post fiscal 2025 guidance. Nike should emerge as a stronger company pursuing a more radical overhaul, which is necessary, as per the analyst. Nike has some heavy lifting to right-size key product franchises that are in decline and replace them with new styles, including refreshing entry-level ranges. Nike requires better product visibility for the analyst to turn positive. The analyst also noted potential 2025 second-half earnings risk.

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Nike Entering a ‘Transitional’ Year as It Wrestles Consumer Demand Challenges, Say Analysts

Nike reported fourth-quarter results after market close Thursday Nike Inc. is entering a transitional year, say analysts, after the athletic-wear giant tempered its outlook amid wobbling consumer demand. Speaking on a conference call to discuss Nike’s (NKE) fourth-quarter results Thursday, CEO John Donahoe said said the company saw strong gains in performance products, although this was more than offset by declines in Nike’s lifestyle segment. These declines, he added, had “a pronounced impact” on Nike’s digital results. “These factors when combined with increased macro uncertainty and worsening foreign exchange have caused us to reduce our guidance for FY2025,” he added. “NKE’s 4Q24 print was very choppy, and the challenges facing the company are clearly more impactful than we (or management) expected,” wrote Wedbush analyst Tom Nikic, in a note released Friday. “After the company missed Q4 sales and meaningfully cut FY25 guidance, shares are likely to open meaningfully lower on

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Nike’s Latest Outlook Cut Undermines Management’s Credibility

Nike’s latest guidance cut, its second in about six months, is severely straining management’s credibility, and the potential for changes within the C-suite are only adding more uncertainty to the outlook, Stifel analysts say in a research note. The company is now forecasting a mid-single-digit decline in sales for the fiscal year that started about a month ago, effectively pushing prospects for a growth inflection deeper into 2025 and asking investors to underwrite the success of still-unproven styles amid a risky discretionary spending backdrop through the rest of the year, the analysts say. They’re giving Nike a cut of their own, downgrading the stock to a hold rating. Shares open 18% lower at $77.13.

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Nike’s Disappointing Report Weighs on Shares

Nike is one of the most mentioned companies in the U.S. across all news items in the past 12 hours, according to Factiva data. The sneaker maker reported a drop in quarterly revenue and warned that sales could fall significantly in the current fiscal year, prompting a raft of Wall Street analysts to take a dimmer view of the company’s shares. Nike shares fall 17% to $77.36. Dow Jones & Co. owns Factiva.

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Nike Sell-Off Isn’t Looking Like Buy-the-Dip Moment

Investors probably aren’t looking at Nike’s dramatic sell-off as a “buy the pullback” moment, Wedbush analysts Tom Nikic and Matt Quigley say in a research note. The drop to a multiyear low comes after the shoes and apparel maker reported disappointing fiscal 4Q results and gave a substantial cut to FY25 guidance, indicating that the challenges it faces are more impactful than management had expected, the analysts say. They’re maintaining an outperform rating on the stock with the expectation Nike will eventually sort things out, but the analysts imagine shares will “stay in the proverbial penalty box,” until new product innovations come to bear and management regains some investor trust. Nike plunges 18%.

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Nike Problems ‘More Impactful’ Than Expected Amid Full-Year Revenue Guidance Cut, Wedbush Says

The challenges facing Nike (NKE) are “clearly more impactful” than previously expected as the company lowered its full-year revenue outlook following a fiscal fourth-quarter sales miss, Wedbush Securities said Friday. The athletic footwear and apparel maker now anticipates a mid-single-digit percentage revenue decline in fiscal 2025, Chief Financial Officer Matthew Friend said during a late Thursday earnings conference call. The company previously expected annual growth. Friend told analysts that sales are expected to decline by high-single digits in the first half of the ongoing fiscal year, versus previous projections for a low-single-digit decrease. “We have been navigating several headwinds, which we now expect to have a more pronounced impact on fiscal 2025,” Friend said on the call. “Although the next few quarters will be challenging, we are confident that we are repositioning Nike to be more competitive with a more balanced portfolio to drive sustainable, profitable long-term growth.” For the

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Nike Delivered Q4 Sales Miss as Internal, External Headwinds Weigh, Wedbush Says

Nike’s (NKE) Q4 results were “very choppy” with the company missing its Q4 sales estimates and “meaningfully” cutting its fiscal 2025 guidance, Wedbush said in a note to clients on Friday. The company’s revenue fell to $12.61 billion for the three months ended May 31 from $12.83 billion a year earlier. Analysts polled by Capital IQ expected $12.86 billion. Earnings rose to $0.99 per share from $0.66 a year earlier. Analysts expected $0.83. Wedbush cut Nike’s price target to $97 from $115, while keeping its outperform rating. The firm also cut Nike’s fiscal 2025 EPS forecast to $3.06 from $3.89 and the fiscal 2026 EPS estimate to $3.48 from $4.35. “We remain at outperform due to our expectation that [Nike] will eventually ‘figure it out,’ but our conviction in our thesis has certainly taken a hit,” said Wednesday analysts, including Tom Nikic. The analysts noted that Nike now expects fiscal

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Nike Sees Lower Sales in FY25 After Missing 4Q Plan

Nike said it now expects revenue to drop this fiscal year as it cut its outlook amid lower traffic trends and worsening macroeconomic conditions in China. Shares of the sneaker and apparel company fall 12%, to $83, in after-hours trading. The stock has declined 13% since the beginning of the year. Nike on Thursday said it no longer expects to report revenue growth for the fiscal year ending in May 2025, and guided for revenue to be down in the mid-single digits. Analysts polled by FactSet anticipate revenue growth of 1.4%, to $52.11 billion. The company, which had most recently guided for a drop in first-half revenue in the low-single digits, said it now anticipates a decline in the high-single digits. For the first quarter, Nike forecasts a drop in revenue of about 10%. Wall Street had forecast a drop of 2.8%, to $12.57 billion, in the quarter. Nike is

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Nike Reports Results Later

After market close Thursday, Nike is expected to report that sales grew 1% for the full yearits worst results in more than two decades excluding the first year of the pandemic and the 2008-09 financial crisis. Ahead of Nike’s results, The Wall Street Journal has taken a detailed look at how the company lost ground in the critical running categorydig in here. And here’s a rundown of some other key financial data points, based on consensus estimates compiled by FactSet: — For the most recent financial year, Nike is expected to report net income jumped 8.6% to $5.51 billion. — That translates into a 14% bounce in adjusted earnings per share, which are seen hitting $3.70. — For the most recent quarter, analysts expect about $1.29 billion of profit, on revenue of $12.86 billion.

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Nike Stock Is a Buy. The ‘Last Bad’ Earnings Report Is Coming, Says Analyst. — Barrons.com

Nike’s stock hasn’t been a winning bet for the better part of the past three years. One analyst thinks the company’s losing streak could soon be coming to an end as product innovation ramps up. Oppenheimer analyst Brian Nagel upgraded Nike shares to Outperform from Perform Friday, and lifted his price target to $120 from $110. Nagel also reinstated Nike as a top megacap pick across his coverage. Nike shares are 11% lower this year, and have shed 38% over the past three years. There are a lot of reasons investors have been downbeat on the stock, including slower sales growth in China, a sluggish innovation cycle, rising competition, and cooling consumer spending in the U.S. Those challenges persist for Nike, Nagel acknowledged, but he believes the company’s turnaround efforts will start panning out in the next few quarters. And with shares trading at a roughly 25% discount to their

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