Lululemon Stock Could Trip Because Leggings Are Out — Barrons.com
Here’s the latest fashion newsflash: younger Americans are swapping out skinny jeans for oversize, baggy pants. That could hurt companies such as Lululemon Athletica while giving a sales boost to denim-based retailers, Barclays says, as shoppers spend less on form-fitting leggings. Analyst Adrienne Yih noted that this preference is part of a broader shift in consumer silhouettes, which, unlike a short-lived fad, will dictate trend cycles for years to come. “A silhouette shift is a virtuous cycle in that it can drive not only wardrobe refresh but also multiyear new-dollar spend as the consumer adopts the entire look over several years,” she wrote in a note to clients Monday. Apparel retailers with a strong denim business, such as American Eagle Outfitters, Gap, and Urban Outfitters could be the biggest beneficiaries of the trend, Yih noted. With consumers laser-focused on buying newer, baggier styles, these retailers may start to see higher […]
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