Nike Needs a Win, and It’s Betting on Caitlin Clark to Deliver One
By Weston Blasi Some Nike athletes’ careers are ‘winding down,’ one expert said, and the company is looking to make a big splash with Clark’s meteoric rise. Caitlin Clark is reportedly adding to the $76,535 starting salary she’ll make in the WNBA in a big way: with an eight-figure endorsement deal with Nike Inc. Clark’s endorsement deal with Nike (NKE) will have a total value that’s “above $20 million,” Shams Charania of The Athletic (NYT) reported, and would come after an iconic run for Clark through the women’s March Madness that saw her star rise to a point where the women’s tournament final had more viewers than the men’s final for the first time. As part of the Nike deal, Clark would be getting a signature shoe, something almost unheard of for a basketball player who has yet to play in a professional game. In the basketball space, Nike has […]
Nike Needs a Win, and It’s Betting on Caitlin Clark to Deliver One Read Post »