Nike’s Successful Air Max DN Launch Gets Off On The Right Foot, Says Analyst
Wedbush analyst Tom Nikic reiterates an Outperform rating on the shares of Nike Inc (NYSE:NKE) with a price target of $115. While NKE shares have languished recently due to investor frustration over lack of exciting new products, the analyst notes the company got much-needed good news on their annual “Air Max Day” celebration. The analyst points to the new Air Max DN model that debuted in multiple colorways, and completely sold out on Nike.com. This product, according to the analyst, is important because the company has been off its game from a product development perspective in recent years, so it desperately needs a hot new product to drive brand heat. Also, in an increasingly competitive sneaker environment where rivals are innovating with foam-based cushioning, Nike’s specialization with air-based cushioning systems is a key point of differentiation versus peers, notes the analyst. Thus, the analyst sees the successful initial launch as a positive data […]
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