Starbucks Sales Lose Steam As U.S., Chinese Competitors Offer Discounts
By Heather Haddon Starbucks’s sales are slowing — and it is fighting back by giving customers deals. The world’s largest coffee chain said it is battling challenges in the U.S. and China, as competition from rivals offering promotions grew in recent months and customers reduced visits. Starbucks Tuesday reduced its full-year forecast for revenue and same-store sales growth, saying January sales were softer than expected and that improvements will take time. The company maintained its earnings growth outlook for the year. Chief Executive Laxman Narasimhan said on a Tuesday investor call that lower sales in its Middle East stores hurt its performance. Occasional U.S. Starbucks customers also purchased beverages less frequently in the afternoon during the quarter, cutting into sales. “There was an impact in the quarter, and it will take some time to normalize,” Narasimhan said. Starbucks reported that over the three months ended Dec. 31, its global same-store […]
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