Meta Stock Has More Upside as Advertising Improves, Analyst Says — Barrons.com
By Angela Palumbo Meta Platforms stock has more room to grow because users remain engaged with its social-media platforms even as the amount of advertising there increases, Citi says. Analyst Ronald Josey increased his price target on Meta to $590 from $525 on Monday. That implies a 15% increase from the stock’s closing price on Friday. Josey also reiterated his Buy rating on the company, Facebook’s parent, and said the stock remains his top pick. “With Meta’s newer ad innovations (Adv.+ Creative, Reminder Ads, longer form Reels, etc.), a new AI video architecture, and greater overall advertiser adoption, we believe advertiser demand for Reels (and Meta) continues to improve,” Josey wrote in a research note. In 2023, Meta unveiled additions to its Ads Manager software suite that are intended to make it easier for advertisers to produce their content. Josey said that increased advertising on Meta’s social-media platforms hasn’t made […]
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