Alphabet (GOOG, GOOGL) is in advanced discussions to acquire HubSpot (HUBS), negotiating terms of a potential deal, Bloomberg reported Thursday, citing people familiar with the matter.
The companies are still in talks, with no final agreement reached yet, and there’s no assurance that a deal will materialize, sources told Bloomberg, adding that another potential buyer could also emerge.
HubSpot, specializing in customer relationship management for smaller businesses, currently has a market value of $30 billion, the report said.
Last month, Reuters reported that Google parent Alphabet had engaged in discussions with bankers regarding a potential offer for HubSpot.