Adobe’s AI Shifts From ‘Being in Awe of Everything’ to Actual Productivity Gains

By Jon Swartz Adobe’s approach highlights the need for AI companies to think deeply about content moderation and protecting their brands Adobe Inc. is putting a creative spin on generative AI with apps and a partnership to animate business productivity. At the desktop-publishing pioneer’s annual conference in Las Vegas on Tuesday, Adobe (ADBE) announced a new AI-powered ad-creation platform, called GenStudio, for advertising and marketing campaigns, alongside updates to Adobe’s Firefly generative-AI model, which debuted a year ago. Firefly is what’s known as co-pilot technology, which leverages the company’s software tools to create original content. Additionally, Adobe and Microsoft Corp. (MSFT) detailed a technology partnership to help marketers overcome application and data silos and more efficiently manage everyday workflows. “If 2023 was about just being in awe of everything that’s happening and having fun with AI, 2024 is the beginning of leveraging AI to have real productivity gains,” David Wadhwani, […]

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Visa, Mastercard Fee Settlement With Merchants May ‘Weigh a Bit’ on Medium-Term Revenue, Macquarie Says

Visa (V) and Mastercard’s (MA) settlement with US merchants to lower credit card fees may “weigh a bit” on net revenue and yield in the medium term, Macquarie said Tuesday in a report. The payment processors agreed to reduce credit card fees and not increase them five years as part of a settlement of a long-running case between the companies and US merchants. “While this may weigh a bit on net revenue and yield in the medium term, both [Visa] and [Mastercard] had accrued legal reserves in preceding years,” Macquarie said. Shares of both companies were little changed as transaction fee pressure has been “a longstanding theme, well understood,” the brokerage said. Visa closed down 0.2% Tuesday, and Mastercard rose 0.2%.

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Visa, Mastercard Settle Litigation Over Credit Card Swipe Fees

Visa is one of the most mentioned companies in the U.S. across all news items in the last 12 hours, according to Factiva data. Along with Mastercard and the big credit-card-issuing banks, Visa agreed Tuesday to lower the credit card swipe fees that merchants pay to accept credit cards, as well as a host of other concessions in a settlement of long-running litigation with the merchants. The settlement also bars Visa, Mastercard and the banks from raising those rates for five years and gives merchants more flexibility at the point-of-sale, the companies said. Dow Jones & Co. owns Factiva.

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