Adobe’s AI Shifts From ‘Being in Awe of Everything’ to Actual Productivity Gains
By Jon Swartz Adobe’s approach highlights the need for AI companies to think deeply about content moderation and protecting their brands Adobe Inc. is putting a creative spin on generative AI with apps and a partnership to animate business productivity. At the desktop-publishing pioneer’s annual conference in Las Vegas on Tuesday, Adobe (ADBE) announced a new AI-powered ad-creation platform, called GenStudio, for advertising and marketing campaigns, alongside updates to Adobe’s Firefly generative-AI model, which debuted a year ago. Firefly is what’s known as co-pilot technology, which leverages the company’s software tools to create original content. Additionally, Adobe and Microsoft Corp. (MSFT) detailed a technology partnership to help marketers overcome application and data silos and more efficiently manage everyday workflows. “If 2023 was about just being in awe of everything that’s happening and having fun with AI, 2024 is the beginning of leveraging AI to have real productivity gains,” David Wadhwani, […]
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