McDonald’s and Its Rivals Have Big Plans. Inflation Is Bringing Growth. — Barrons.com
By Evie Liu Sales of fast food are a relative sweet spot for a restaurant industry struggling with inflation, so companies are trying to cash in. Companies from Restaurant Brands to McDonald’s and Domino’s Pizza have laid out aggressive growth plans they hope will bring a larger share of a bigger market. Sales at fast-food chains are rising far faster than those of so-called casual restaurants as rising prices send people toward cheaper options. Restaurants Brands, the owner of Burger King, is the latest to detail a hefty investment. It said Tuesday it would purchase its largest U.S. franchisee, Carrols Restaurant Group, in an effort to quickly upgrade its stores as part of a broader turnaround plan to boost Burger King’s sales growth and profitability. The company said in 2022 that it would spend $400 million on advertising, remodeling, and technology. Now it is spending another $1 billion on Carrols, […]
McDonald’s and Its Rivals Have Big Plans. Inflation Is Bringing Growth. — Barrons.com Read Post »