Apple

Apple Inc. (NASDAQ:AAPL) is expected to reveal its artificial intelligence strategy at the Worldwide Developers Conference or WWDC, a move that could significantly boost the company’s stock, according to a prominent analyst Dan Ives. What Happened: On Friday, Ives, an analyst at Wedbush, appeared on Schwab Network and shared his insights on Apple’s future predicting that the unveiling of Apple’s AI strategy at the WWDC 2024 could be a pivotal moment for the tech giant. “Well, I think that’s where [Tim] Cook is gonna unveil the AI strategy… the start of the AI app store, and this is gonna be so important as AI now comes to the Apple ecosystem. And I think this is gonna be a watershed moment for Apple,” Ives said. Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox. Despite recent soft numbers, Ives remains optimistic about Apple’s future, stating, “I don’t view it quarter […]

UBS analyst David Vogt reiterates Apple with a Neutral and maintains $190 price target.

CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows: The U.S. is suing AAPL, accusing it of monopolizing the smartphone market by citing that AAPL makes it difficult for competitors to integrate with the iPhone, thus raising prices and keeping consumers from switching. The government says AAPL seeks to lock in its users by preventing them from having access to software, like cloud-based mobile games, while non-Apple phones have limited features to iMessage (among other things). Although the DoJ’s case appears much more aggressive than any other towards AAPL and increases risk for investors, the case will likely take years to conclude and we note that U.S. regulators/DoJ have had a spotty record against Big Tech, at best. We do see an increasing likelihood that AAPL will be forced to incrementally open up its ecosystem over

Wedbush analyst Daniel Ives reiterates Apple with a Outperform and maintains $250 price target.

By Aaron Tilley and Miles Kruppa Apple is looking to outside companies to help its artificial intelligence efforts. Apple has held discussions with Google and other AI software providers about using their technology to power the iPhone maker’s mobile features, said people familiar with the matter. The tech giant has talked to startups including Cohere and OpenAI as part of the discussions, some of the people said. It wasn’t clear how any potential deal would be structured or whether Apple would partner exclusively with one of the companies. Spokespeople for Apple, Google, OpenAI and Cohere declined to comment. The Cupertino, Calif.-based tech giant is under pressure to deliver more advanced features using the latest so-called generative artificial intelligence techniques. The potential of such software and its far-reaching implications have captured the focus and attention of various industries and set off an arms race among technology companies, primarily due to the

Apple’s (AAPL) potential partnership with Google parent company Alphabet (GOOG, GOOGL) is part of the iPhone maker’s strategy to incorporate artificial intelligence into its flagship product, Wedbush Securities said. The technology giants are in talks for Apple to license Google’s Gemini AI engine and power the generative AI features Apple is seeking to build into the iPhone’s software this year, Bloomberg News reported late Sunday. Apple also recently held talks with Microsoft-backed (MSFT) OpenAI over licensing its technology, Bloomberg reported, citing sources. Apple, Alphabet, and OpenAI didn’t immediately respond to MT Newswires’ requests for comment. Alphabet’s shares advanced 5.7% in Monday trading, while Apple gained 2.6%. The move reflects Apple’s broader AI strategy after including its own AI App Store and additional features into the iPhone 16, Wedbush said in a Monday client note. It also represents a “major win” for Google to get onto the Apple ecosystem with “clearly

Wedbush’s Dan Ives believes that a potential partnership between Apple Inc. (NASDAQ:AAPL) and Alphabet Inc.’s (NASDAQ:GOOGL) (NASDAQ:GOOG) Google could be a game-changer for both companies. What Happened: Ives took to X, formerly Twitter, to share his thoughts on the potential partnership between Apple and Google. He described it as a crucial element in Apple’s AI strategy, which could significantly enhance the company’s AI capabilities. “This potential Google strategic partnership is a missing piece in the Apple AI strategy and combines forces with Google for Gemini to power some of the AI features Apple is bringing to market.” “For Apple this will give them the foundation/blueprint to double down on AI features,” Ives added. This potential Google strategic partnership is a missing piece in the Apple AI strategy and combines forces with Google for Gemini to power some of the AI features Apple is bringing to market. For this will give them the foundation/blueprint to double down on AI features

Apple Inc (NASDAQ:AAPL) is in active discussions with Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) for building Google’s Gemini AI engine into the iPhone. If Apple can reach an agreement with Google or OpenAI, it could add incremental hardware features in 2025, according to BofA Securities. The Apple Analyst: Wamsi Mohan maintained a Buy rating and price target of $225 for Apple. The Apple Thesis: Al could drive a “multi-year upgrade cycle” and allow the company to improve gross margins going ahead, Mohan said in the note. Check out other analyst stock ratings. “It remains unclear if Apple will choose to leverage a cloud-based model that could potentially have higher latency vs. on device option,” the analyst wrote. “We view incremental on-device functions especially in 2025,” he added. Given Apple’s installed base of 2.2 billion, a licensing deal based on usage volumes could become a huge cost, while a fixed license for cloud-based usage would not be economically

CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows: According to an unconfirmed Bloomberg report, AAPL and Alphabet (GOOGL 141 ****) are in talks that would allow AAPL to license GOOGL’s Gemini large-language model to power features coming to iOS 18. Still, confirmation about any deal unlikely before AAPL’s WWDC in June, but we think GOOGL is likely best positioned to win any external deal for AI on AAPL’s devices given the strong search partnership the two already have. Important, we think a major reason for AAPL’s stock underperformance this year has to do with the unknown from the pending DoJ case (along with its lack of AI tilt to other big tech firms), but if the talks bring about a deal then it could help offset potential losses that could result from regulatory pressure facing

Apple continues to win market share of both units and revenue, says BofA – and the company even has an opportunity with buyers of used smartphones Apple Inc. likely saw declining iPhone unit shipments over the last three years, but a BofA Securities analyst sees some silver linings. The smartphone giant continues to win market share in terms of both industry revenue and units, in the view of BofA’s Wamsi Mohan. Additionally, Apple (AAPL) is having success in convincing people to pay for higher-priced iPhone models, a trend Mohan thinks could persist – and help to outweigh overall pressures in the company’s China business. “We continue to see Apple ship more high-value units over time and thereby continue to take revenue share,” Mohan wrote. The company commands almost the entire market of devices that sell for at least $1,000, he added. Used iPhones are becoming a greater portion of Apple’s

By Dan Gallagher Much remains to be seen about how Europes new Digital Markets Act will actually impact Apples business. But the timing for the iPhone maker could hardly be worse. The new law, which goes into effect on Thursday ( requires Apple, Google and other operators of digital platforms to allow third-party app stores ( and alternative payment options on those platforms. Its a major change for Apple, which has practiced a closed-ecosystem ( approach since launching its first iPhone in 2007. Apple announced a series of changes ( in late January to its App Store for the European market to comply with the new rules, though those changes are proving highly controversial in their own righteven sparking a new battle ( with longtime nemesis Epic Games. Those changes come as Apple is facing worries ( about another weak iPhone cycle ( and the health of its business in

In a recent interview, an analyst warned that selling Apple Inc (NASDAQ:AAPL) stock before the company’s AI developments could be a significant mistake. What Happened: During a segment of CNBC’s “Last Call,” Dan Ives, a Wedbush analyst, suggested that divesting Apple stock at this juncture would be a grave error. “We view this as a buying opportunity. We’ve been here before … AI is coming to Cupertino. I think to sell this stock ahead of that would be not just the wrong move, but a historically wrong move,” Ives said. Ives’ perspective follows a reported 24% decline in Apple’s iPhone sales in China during the initial six weeks of the year, resulting in its demotion to the fourth position among smartphone vendors in the country, according to Counterpoint Research. “We view this as a buying opportunity. We’ve been here before,” says @DivesTech on Apple. “AI is coming to Cupertino. I think to sell