AAPL held its annual WWDC today where it announced incremental new features across iOS and other operating systems, along with Apple Intelligence (AI) tolls it will roll out. We believe Siri received its biggest upgrade ever and comes integrated with free access to ChatGPT for users. AAPL also highlighted the benefits of overlaying AI with consumer data, providing a personal touch, and repeatedly stressing the importance of privacy, announcing its Private Cloud Compute platform (run on Apple servers). Apple Intelligence will be available initially on the iPhone 15 Pros, iPad/Macs with M1 and later, and iPhone 16 devices slated to roll out this fall. Although the event didn’t showcase any major surprises, we are impressed with AI integration across AAPL’s ecosystem (e.g., Siri, rewrite, summarization, Genmoji, image wand, etc.) and see the potential for developers to create disruptive apps in the years to come. Ultimately, that will allow support installed […]

By Joanna Stern CUPERTINO, Calif. — If I had a dollar for every time an executive said ” Apple Intelligence” at its developer’s conference on Monday, I’d have a steak dinner with all the trimmings. (So, yes, about 60 times.) After nearly two years of sitting out the generative-artificial-intelligence frenzy, Apple finally jumped in the deep end. The company is injecting AI tools throughout coming versions of its biggest platforms: iOS 18, iPadOS 18 and MacOS Sequoia. There’s a new and improved Siri you can even text with. There’s a new partnership with OpenAI that will bring ChatGPT into Apple apps. There are ways to generate new images and emojis on the fly. The company says we’ll start seeing the features this fall, but some of the more ambitious ones might not debut until 2025. So what was Apple’s strategy with all these updates? To show AI integrated into the