Morgan Stanley: Be prepared for increased provisions and spending

Morgan Stanley said it should be prepared for increased provisions and spending. With most analysts expecting a recession or a significant slowdown this year, banks may include a tougher economic outlook and/or increase the probability of a CECL bearish scenario in the current Expected Credit Loss (CECL) base scenario outlook, analysts said. Analysts also said the latest data showed that credit card delinquency rates are growing at the fastest pace since the financial crisis. Morgan Stanley said higher-than-consensus fee guidance could weigh on bank stocks during the fourth-quarter earnings period.

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UBS: Microsoft’s target price Lowerd to $250

UBS analyst Karl Keirstead put Microsoft’s (MSFT. US) downgraded its rating to “Neutral” from “Buy” while lowering its price target to $250 from $300. The analyst cited a round of field surveys of cloud service providers, including Azure Cloud Platform, and argued that growth in the size of the office market could slow in 2023 and that stock price-to-earnings ratios are already in a reasonable range rather than “cheaper.” UBS analysts told investors in a research note that the Azure cloud platform is likely to see a “sharp slowdown in business growth” in 2023, which the analyst said could be worse than expected due to its higher maturity rather than just a tough macro backdrop. In addition, the analyst added that Microsoft’s Office 365 subscription service is vulnerable to a macroeconomic slowdown in 2023. In addition, he believes Microsoft’s stock price already reflects its “defensive premium.”

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Microsoft Corp. (NASDAQ:MSFT)Stock price trend forecast and trading range -2023.1.6

Microsoft Corp. (NASDAQ:MSFT) Stock price trend forecast and trading range: 2023.1.6 From the stock price chart analysis, the recent stock price has fallen below the previous support of $230, the signal of the stock price to stop falling in the short term is uncertain, the risk of the stock price continuing to fall is high, and short-term trading is not recommended. It is recommended to focus on the support of $212. If the support is effective, you can sell high and buy low in the short term between $215 and $230. From Analysis from financial statements,Q4 2022 achieved revenue of $51.865 billion, YoY+12.38%, net profit of $16.74 billion, YoY+1.71%, and EPS $2.23. Quarterly dividend of $0.67 per share. Raised quarterly dividend to $0.67. Sales growth slowed in Q4, but remained in double digits, and the value of long-term investment remained unchanged. The best medium-term and long-term bids are around $210.

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Apple’s price target cuts to $175 from $200 at Wedbush

The investment firm cut the tech giant’s price target to $175 from $200 and maintained an outperform rating. Wedbush expects the 8 million to 10 million iPhone units that were pushed out of the December quarter to benefit the March quarter as demand moves into 2023. “We believe Apple has a unique installed base demand story that can withstand the Category 5 macro pressures around the corner better than its tech peers and should remain a Rock of Gibraltar name into 2023,” Wedbush analysts Daniel Ives and John Katsingris said.

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Apple Inc.(NASDAQ:AAPL)Stock price trend forecast and trading range -2023.1.6

Apple Inc.(NASDAQ:AAPL) Stock price target trend forecast and trading range analysis: 2023.1.3 From the stock chart analysis, the stock price of the last three transactions has not fallen below $124, and the short-term range remains between $125-$130, and the short-term trading high selling low buying yield is better. Short-term trading recommends selling high and buying low above $124, with a stop loss price of $124 and a target price of $135. Whether $124 is the medium-term and long-term lows cannot be determined. The probability of the stock price falling below $124 again is higher. From Analysis from financial statements, Q4 2022 achieved revenue of $90.146 billion, YoY+8.14%, net profit of $20.721 billion, YoY+0.83%, and EPS of $1.29. Quarterly dividend of $0.23 per share. R&D expenses were US$6.761 billion, YoY+17.13%. According to the summary of supply chain news, the risk of revenue decline is high. The medium-term and long-term recommended buying

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Alphabet (NASDAQ:GOOGL)Stock price trend forecast and trading range -2023.1.6

Alphabet Inc. (NASDAQ:GOOGL) Stock price trend forecast and trading range analysis: 2023.1.6 From the stock chart analysis, the recent stock price continues to fall, the probability of the stock price testing the $83 support downward is high, and there is a small chance between $86-$91 in the short term. However, the short-term downside risk is higher, and the downward trend in stock prices has not ended. Short-term trading is not recommended. However, the medium-term and long-term bottoms could come soon, with a higher probability of $75-$85 expected. Long-term holding has very high short-term gain uncertainty, but medium-term and long-term holding $85 has a very high chance of making money. From the analysis of financial statements, the revenue in the third quarter of fiscal 2022 was $69.092 billion, the market expected $70.76 billion, YoY+6.10%, net profit was $13.91 billion, YoY-26.54%, EPS was $1.06, YoY-24.26%. Overall revenue continued to grow, but Q4

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Goldman Sachs Group (NYSE:GS)Stock price trend forecast and trading range -2023.1.6

Goldman Sachs Group (NYSE:GS) Stock price trend forecast and trading range analysis: 2023.1.6 From the stock chart analysis, the recent stock price has remain fluctuations between $340 and $348. Short-term trading can be used to sell high and buy low in the range. The short-term trend may be accepted quickly, the stock price enters a new volatility range, I personally believe that the probability of downside is higher, and the recommended stop loss price is $340. If the stock price falls below $340, wait patiently for the rebound trend after the stock price stops falling before trading. The probability of a fall to $320 is expected to be extremely high. If the stock price effectively breaks through $350, it can chase higher in the short term and move the stop loss price up to $348, and Bo rebounds to $360. Medium-term and long-term holdings are less likely to be profitable

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Meta Platforms (NASDAQ:META) stock price trend forecast and trading range -2023.1.6

Meta Platforms, Inc. (NASDAQ:META) stock price trend forecast and trading range analysis: 6/1/2023 From the stock price chart analysis, the recent stock price performance is better than the NASDAQ index, today’s stock price has broken through the rebound high, the probability of short-term stock price upward breakthrough has risen, short-term buying price can be above $128 high sell low buy or hold a position, the stop loss price of $124, target price of $140-$160, the stock can be buy again when stock price stop falling and  the closing price of the stock is above $124. It is recommended to buy at a mid-term and long-term price of $85-$100, with the most profit margin. From the analysis of financial statements, Q3 of fiscal 2022 achieved revenue of 27.714 billion US dollars, YoY-4.47%, net profit of 4.395 billion US dollars, YoY-52.20%, EPS 1.64 US dollars. R&D expenses were 9.17 billion US dollars,

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Insider Intelligence: Google and Meta together accounted for 48.4% of U.S. digital ad spend in 2022

According to estimates by research firm Insider Intelligence, Alphabet’s Google and Facebook parent company Meta Platforms together accounted for 48.4% of U.S. digital advertising spending in 2022. Insider Intelligence notes that the combined U.S. market share of the two companies has not fallen below 50 percent since 2014, and the agency expects that market share to fall to 44.9 percent this year. Google and Meta’s advertising business is still growing, but it is growing slower than the rest of the U.S. digital advertising market.

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