Snap Won’t Win From a TikTok Ban. Take It From This Social Media Editor
By Nick Devor TikTok’s pending ban in the U.S. will leave its 170 million stateside users with hours of time to spend on other apps. Competing social media platforms are eager to get their share, but the attention won’t be spread evenly across the social media landscape. TikTok is a unique animal — one I’ve become well acquainted with as Barron’s social media editor. I’m responsible for posting my colleagues’ work to Facebook, Instagram, TikTok, and Snap, so I have plenty of experience with how these platforms work, and the strengths and weaknesses of each. I’m not sure investors are fully up to speed on those idiosyncrasies. Snap stock, for instance, jumped as much as 7% Friday following a Supreme Court hearing that left traders thinking that justices wouldn’t stop the ban. In fact, for months, Snap has been cited as a major beneficiary of a TikTok ban. I can […]
Snap Won’t Win From a TikTok Ban. Take It From This Social Media Editor Read Post »